Case Study

Elevating Social Media Engagement for Consumers Credit Union

Challenge

Consumers Credit Union (CCU) is one of the fastest-growing brands in the financial services industry. Named a Best Credit Union in 2022 by The Wall Street Journal, CCU sought to further amplify its brand presence, improve member engagement, and enhance its social media strategy to remain competitive in an evolving financial landscape.

Solution

Campe + Co. partnered with CCU to implement a comprehensive content strategy aimed at increasing engagement, fostering stronger connections with members, and reinforcing CCU’s position as a trusted financial institution. The strategy was rooted in competitive analysis, audience insights, and a content design system that ensured a cohesive and compelling brand presence across all platforms.

Our approach was centered on data-driven storytelling, leveraging content to inform, engage, and connect with members authentically. By crafting high-quality, targeted content and optimizing publishing strategies, we significantly enhanced CCU’s digital impact.

Campaign Highlights

1. Competitive Research & Content Strategy

• Conducted competitive analysis to benchmark CCU’s digital presence against key industry leaders.

• Executed member research to better understand audience preferences, behaviors, and engagement patterns.

• Developed a content framework that aligned with CCU’s brand voice, values, and member needs.

2. Content Design System & Brand Alignment

• Created a cohesive content design system to ensure brand consistency across all digital touchpoints.

• Established visual and messaging guidelines to streamline content creation while maintaining CCU’s unique identity.

• Designed compelling social media templates for efficient and effective content production.

3. Publishing & Engagement

• Worked closely with the Consumers Credit Union team to plan, publish, and manage engagement across multiple social platforms.

• Implemented a proactive engagement strategy to foster stronger interactions with members.

• Utilized performance analytics to refine content strategies, optimize post timing, and maximize audience reach.

Results

• Social media engagements increased by more than 68% in a single quarter

• Enhanced brand presence through a structured and strategic content approach

• Strengthened member relationships by fostering more meaningful digital interactions

• Positioned CCU as a leader in the financial services industry with a dynamic, engaging online presence

Key Takeaways

Through a data-driven approach, competitive insights, and a refined content strategy, Campe + Co. successfully helped Consumers Credit Union enhance its social media presence, engage more members, and reinforce its industry leadership.

By implementing a scalable, research-backed content system, CCU is now equipped with the tools and strategy to maintain long-term success in digital engagement while growing as one of the nation’s top credit unions.