Case Study

Likable Lawyers, Winning Strategy:
A Genuine Brand for Washington County

“When we hired Cory and her team at Campe + Co., we told her we needed someone to tell us what to do—and then make it happen. She delivered above and beyond. Cory didn’t just come in with a plan; she brought creative solutions that helped connect our firm to the community in ways we never would’ve come up with on our own. From smart strategy to standout campaigns, she made sure our voice was authentic and visible. We’re seeing the results, and people are noticing.”
— Atty. Steve Eichstaedt, Dahlberg O’Meara Law Group

Challenge

Following a merger, Dahlberg O’Meara Law Group required a comprehensive brand overhaul to align its identity with the firm's values, while establishing trust and visibility in Washington County. The challenge was twofold: redefine the perception of lawyers as unapproachable and ego-driven, and generate meaningful connections in a tight-knit community with limited media channels.

Insights

Washington County’s residents value authenticity and community involvement, making it critical for Dahlberg O’Meara to position itself as a trusted local partner. The brand needed to convey legal excellence and approachability while leveraging a multi-channel strategy to maximize its reach throughout the county.

Strategy

The rebrand's foundation was the promise to redefine the legal profession by combining likability with unparalleled expertise. With this as the cornerstone, the rebranding process included a new visual identity, messaging framework, and strategic campaign designed to immerse the firm in the community's fabric.

Branding & Positioning

  • Conducted a comprehensive discovery process to define the firm’s personality, strengths, value propositions, and culture, creating a foundation for messaging and positioning that guided the rebrand and informed the campaign strategy.

  • Developed a new logo and brand package that honors the firm’s legacy as Washington County’s oldest law practice while embracing a modern and approachable identity.

  • Refreshed the website look, feel, and storytelling to improve usability, reflect the updated brand, and align with SEO best practices.

Campaign Highlights

Dahlberg O’Meara took an unconventional approach to community engagement by launching a cheese curd giveaway in partnership with four local restaurants throughout the month of October. This unexpected gesture—both playful and rooted in local pride—quickly became a community favorite. Promoted through co-branded social media, press releases, and fun in-restaurant materials like table tents and branded toothpick flags, the campaign drove repeat visits and helped guests form positive, lasting associations with the firm.

The firm also embedded itself in the cultural fabric of the region through strategic sponsorships, ranging from a virtual golf sponsorship to an ambitious county fair takeover. These appearances weren’t just promotional—they were personal. By showing up in approachable, low-pressure environments, Dahlberg O’Meara strengthened its public image as a firm that’s not only effective, but also relatable and community-minded.

Digitally, the firm embraced a targeted, persona-driven strategy. A cohesive social media content system centered on Facebook and LinkedIn brought the “Likable Lawyers Who Win” identity to life. Content conveyed the team’s warmth, accessibility, and results-driven mindset, reinforcing brand consistency and trust.

Paid media efforts, including PPC and display advertising, expanded the firm’s reach beyond its home county—attracting potential clients while increasing name recognition in neighboring areas. Complementing this strategy was a personalized email marketing effort that nurtured leads and turned curious visitors into clients by guiding them through the decision-making process with care and clarity.

Visibility wasn’t limited to digital platforms. Dahlberg O’Meara invested in eye-catching billboards and built partnerships with select local media outlets, amplifying its presence across traditional channels. Meanwhile, thoughtful branded experiences—like creative giveaways and collaborations with community groups—reinforced the firm’s approachable reputation. Whether through an online ad, a bite of cheese curds, or a friendly chat at the fair, Dahlberg O’Meara made it clear: these were lawyers you could trust, and even enjoy spending time with—long after your legal matter was resolved.

Results

The campaign’s results demonstrate the power of combining strategic rebranding with a comprehensive marketing strategy:

  • 90% Year-Over-Year Website Traffic Increase: Increased visibility and engagement online.

  • 33% Growth in Leads: A measurable uptick in new prospective client inquiries and case consultations.

  • Community Trust: Participation in local events and partnerships fostered genuine connections, strengthening the firm’s reputation.

Campe + Co. helped Dahlberg O’Meara Law Group define its image, build awareness, and deliver measurable business growth through a strategic rebrand, multi-channel marketing campaign, and community-first approach. By focusing on the emotional benefits of trust, confidence, and connection, as well as functional benefits like successful resolutions and local convenience, Dahlberg O’Meara’s new identity aligns seamlessly with its purpose: providing top-tier legal services with the care of a trusted neighbor.

Services Provided

  • Brand Strategy

  • Rebranding

  • Campaign & Creative Development

  • Media Planning & Buying

  • Website Hosting & Development

  • Content

  • SEO Optimization

  • Digital Advertising

  • Public Relations

  • Lead-Generation